Gabriela Duran
The Identity Architect
Hello! I’m Gabby, a graphic designer with a passion for bringing brand personalities to life. I love transforming concepts into designs that capture the true essence of each project’s identity. I pride myself on being creative and having fun with my designs, making each piece one that truly connects and inspires!
Orchard Pond Identity System
A logo redesigned using the gestalt principle of symmetry for an organic farm in Tallahassee, Florida. Orchard Pond produces granola, pesto sauce, and honey. The logo is intended to evoke natural and fresh. The green palette and simple design are inspired by the trees and hills at Orchard Pond.
CurlCare
A mobile application with a supporting landing page to help users learn how to care for and style their curly hair. This app gathers multiple resources in one place. The design features a clean, simple look for ease of use and readability.
Jayblu Suits
A logo design inspired by the elegance and boldness of the blue jay. The design process involved numerous sketch variations, ultimately refined into a single, and a stylized icon. The blue jay symbol utilizes the Gestalt principle of closure, resulting in a sleek and minimalist logo that embodies confidence and sophistication.
