Sarah Francis
The Pattern Perfectionist
Hi, I’m Sarah. I’m a passionate visual communicator with an eye for intricate patterns and a love for well-structured layouts. I love transforming ideas into visually stunning designs and thrive on creating details that make each project unique. I design each project to tell a story that engages people while being unified and inspirational.
Kinetic Poster
This kinetic poster features the duo Royal Blood’s USA 2024 tour date for May 10th at Hard Rock Live in Hollywood, Florida. Strokes are used to create circular shapes that move throughout the poster. Glitch, blur, position, and opacity effects are also used on text layers to add more movement. Additionally, patterns make up the background on the first and last frames to fit the band’s Alternative themes. The objective was to attract the viewer’s attention while conveying the tone of the band’s music.
NightOwl Package Redesign
This packaging solution follows NightOwl’s modern and sleek rebrand. The package features images of the product, the mobile app corresponding to the product, and illustrated images showing the product’s features. The images are simple but effective for the best shelf presence.
The Pearl Book Cover Redesign
Book cover redesign for the novel The Pearl by John Steinbeck. The design solution follows the main theme of the book using an illustrative style that features the pearl and other ocean elements. Shades of blue are used to create an underwater experience, using darker shades to add depth. Patterns are also used to design the spine of the book.
